Case studies
Peter Lehmann Barossan X
Developed a brand strategy, concept, product, and positioning. Worked with creatives to design packaging for a new range of three products. Worked with the Sales and Production teams to commercialise the products. The range attracted new, younger customers to the brand.
Developed the branding strategy, brand identity and product while working at Casella Family Brands. Worked with designers on the packaging. Curated a full range of marketing assets for launch including a Key Visual for advertising, Social media assets, lifestyle photography, website, full brand guidelines and launch toolkit to increase sales.
Pure Coastal
Developed product strategies, established pricing strategies, designed packaging, and created campaigns in collaboration with creative partners.
Yates Home Pest
Developed a brand strategy, created the concept, worked with creatives to design packaging, and managed production to ensure products were on-shelf ready for marketing.
St Hugo
Directed the development of a brand book and provided guidance on the social media marketing plans.
Mesa wine bistro
Developed a brand strategy, developed the concept, product and positioning.Worked with creatives to design packaging, and managed production to ensure products were on-shelf. The product was in the Top 10 nationally sold Shiraz products in Australia in 2017. The product attracted new customers to the brand