Isheeta (Ishy) Gupta, Founder
“I'm a passionate marketer who truly understands the challenges you face, having been in your shoes. That’s what sets me apart from everyone else.”
My goal is to drive growth and create lasting value for my clients, leveraging my extensive background in marketing, sales, and innovation.
I specialize in end-to-end brand lifecycle management, helping transform brands and businesses into market leaders. I’ve had the privilege of creating new brands and expanding existing ones in Australia and across the globe.
With a solid track record of driving business growth in both large corporate environments and small family-owned businesses, I bring a wealth of real-world experience to the table. Throughout my career, I’ve held diverse roles in Marketing, Sales and Innovation across various industries, including Drinks, FMCG, Home Improvement, Travel, and consulting.
I’m committed to lifelong learning and dedicated to staying ahead in an ever-evolving business world. I have an Executive MBA from the Australian Graduate School of Management (AGSM) at UNSW, a WSET Level 3 Advanced Certificate in Wine & Spirits, A Digital Marketing Certificate from CCE, USyd and many other short courses.
Let’s work together to elevate your brand and achieve your business goals!
CRAFTWORKS BRANDING
Every project needs a diverse skillset. There is no one size fits all. Under Craftworks Branding, working with a team of experienced and award-winning freelancers, I offer a consolidated service.
One team is accountable for everything so you get coordinated strategic and hands-on support that is focused on results.
